Right now just trying to continue to build my "platform", the ubiquitous object of necessity for authors, self-published authors in particular, to build before publication. The rule I keep seeing can be summed up as "Platform before publication, PR after". I have a few bites from blogs to review the book, and a podcast or two, and hope to expand that as I connect with a few friends with connections. Still, anxious to see how far I can expand my reach.
In the meantime, just plugging away at perfecting the press release, search for blogs that will review self-published books, and hope that the people who have already showed willingness to review will like it enough to come through.
Anyone interested in doing a review or interview send me an email at jnelsonaviance@gmail.com and I can send you a review copy (either digital or hard copy), or set up a time to do an interview.